Mom is getting even more popular.
U.S. consumers will spend an average of $172.63 this year to mark Mother’s Day, up $10 from last year and the highest level of spending in at least 12 years, according to the National Retail Federation’s 2015 Mother’s Day Consumer Spending Survey.
Total spending is expected to reach $21.1 billion, the federation stated, citing data compiled by Prosper Insight & Analytics, an Ohio-based research and data firm, as its source.
About 80 percent of consumers who will buy something for Mothers Day will purchase a card, while approximately two-thirds will buy flowers. Families will also buy clothing, take Mom to brunch or on another special activity or buy her jewelry, the report stated.