IE Business Daily Business news for the Inland Empire.
A store devoted exclusively to piercings and selling jewelry has opened in Riverside, the company’s second Inland Empire location.
Laughing Buddha began operating May 8 at 1201 University Ave., in a 2,000-square-foot space formerly occupied by a hair salon, said owner Josh Durante.
Six people work there, and more employees are expected to be added, said Durante, who has operated the Laughing Buddha in Upland for 28 years.
“We’re one of the oldest piercing stores in California,” Durante said of the Upland location, which he said benefits from being close to the Claremont Colleges. “We have generational customers there. Someone who got pierced there brings their son or daughter in today to get a piercing.”
Piercings cost $15 to $50, jewelry $20 to $250, Durante said.
