Wuest to lead FirstBank Coachella Valley expansion

Jake Wuest has been named California market president by FirstBank.

Wuest will oversee FirstBank’s three California locations, all of which are located in Palm Desert, according to a statement.

A FirstBank employee since 2007, spent his first nine years managing branch offices in Colorado, where FirstBank started in 1963. His job will now be to grow FirstBank across the Coachella Valley.

“Jake has proven himself as a leader throughout his entire career at FirstBank,” said Jim Reuter, chief executive officer of FirstBank. “We are pleased to have him in this new role to amplify our efforts in California.”

FirstBank has more than $20 billion in assets and operates more than 110 branches in Colorado, California, and Arizona, according to the statement.