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CSUSB announces public relations collaborative

Public relations majors at Cal State San Bernardino Palm Desert will serve as a public relations agency for the Boys & Girls Club of Palm Springs.

The Coachella Valley Youth PR Collaborative, in which students will work in teams to determine how best to publicize the club, is scheduled to begin in January, according to a statement on the university’s website.

Content will appear on local radio, television, digital, and print media, including PAWS Radio, the jazz station located on the Palm Desert campus.

Cal State San Bernardino broadcast and media consultant Lacey Kendall, public relations major Kalina Robles, and Margaret Keung, the club’s executive director, developed the partnership.

“This is an extraordinary collaboration opportunity for the PR students at the Palm Desert Campus, for the listening audience of Paws Radio and certainly for the local kids who benefit so much from the programs offered at the Boys & Girls Club of Palm Springs,” said Jake Zhu, dean of the Palm Desert, in the statement. 

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