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McDonald’s, the global fast-food chain that got started in San Bernardino in 1940, is trying to simplify its corporate structure.
The company is restructuring itself into four groups, all of which are based on how long McDonald’s has been in that market: the United States, which will remain its flagship operation; international markets including the United Kingdom and Australia; growth markets such as Russia and China, and then the rest of the world, according multiple published reports.
Historically, McDonald’s has organized itself strictly by geography.
Steve Easterbrook, who took over as McDonald’s chief executive officer March 1, outlined the changes in a 23-minute video posted online Monday. Easterbrook called the company’s recent performance “poor,” and said the structural changes will make it easier for the restaurant chain to respond quickly to changes in taste.
The restructuring is expected to save McDonald’s an estimated $300 million in reduced costs, the reports stated.
