Head of Coachella Valley Economic Partnership publishes book

Joe Jack Wallace, chief executive officer of the Coachella Valley Economic Partnership, has published his first book.

Living Outside the Box is based on the idea that it takes more than “thinking outside the box” to have a positive economic impact, it takes doing something that includes an element of risk and requires courage, according to a statement.

“This book has been in my mind for 10 years,” Wallace said in the statement. “It was time to put it onto paper. It is always actions that drive positive change. Actions are what make thinking outside the box worth the effort.

Wallace’s book debuted as the top new release in three Amazon categories, including Green Business and Intergovernmental Organizations Policy.

“Writing this has been a pleasant way to reminisce about the movers and shakers who I have had the privilege of calling friends,” Wallace said in the statement.