An estimated 182 million people are expected to shop during the five-day Thanksgiving Day weekend, according to the National Retail Federation.
That would be 15.7 million more people than shopped last year – both in-store and online – from Thanksgiving Day through Cyber Monday, the trade association reported in a survey.
Seventy-four percent of those surveyed said they plan to shop at least once during the long weekend. That would be a five percent increase from 2019, the last pre-pandemic year.
Sixty-one percent said they will shop this year because they expect the discounts to be too good to pass up.
“The Thanksgiving holiday weekend marks some of the busiest shopping days of the year,” said Matthew Shay the federation’s president and chief executive officer, in the statement. “Retailers have been preparing for months. They are stocked and ready to help customers find the gifts and other items they want.”
Seventy-two percent said they expect to shop on Black Friday, up from 69 percent last year. Cyber Monday will attract 39 percent of those who plan to shop over the weekend, essentially the same number that shopped on that day last year, according to the federation.