IE Business Daily Business news for the Inland Empire.
Approximately 197 million people went shopping during the five-day Thanksgiving Weekend, according to data released Dec. 3.
That is second only to last year’s record of 200.4 million U.S. shoppers who bought gifts at least once starting on Thanksgiving Day and ending Cyber Monday, the National Retail Federation in Washington, D.C., reported.
It also surpassed the federation’s forecast of 183.4 million shoppers.
“Thanksgiving Weekend retains its prominence among holiday spending events and continues to play a role in the holiday season for both consumers and retailers,” Matthew Shay, the federation’s president and chief executive officer, in the statement.
“Even with this year’s shortened shopping period, and the multitude of early sales promotions from retailers, this past weekend exceeded expectations.”
One hundred and twenty-six million consumers shopped in-store, up from 121.4 million in 2023. Online shoppers totaled 124.3 million, down from 134.2 million last year, the federation reported.
