IE Business Daily Business news for the Inland Empire.
Palm Springs International Airport has hired a Southern California advertising agency to create ads that will be displayed in the airport.
The three-year agreement with Fuse will “reimagine” the city-owned airport’s in-house advertising, with an emphasis on giving local businesses more opportunities to make themselves known there, according to a statement on the city’s website.
“We understand the needs and preferences of the local community, and we are committed to creating meaningful and engaging opportunities to showcase the entire Coachella Valley,” said Scott Jacobson, Fuse’s chief executive officer, in the statement.
Financial terms of the agreement, which calls for airport officials to collaborate with Fuse, were not disclosed.
Fuse has similar in-house advertising contracts with Ontario International Airport, Santa Barbara Airport and Charles M. Schulz-Sonoma County Airport, according to the company’s airport.
