By Ed Hoffman As we move deeper into the 2016 presidential race, I’m constantly reminded of the 2012 comedy film “The Campaign.” Will Farrell, playing an ethics-challenged congressional candidate, makes the same speech at every campaign stop, changing the conclusion to suit the audience every time. It starts with, “Our …
Read More »What We Know Now
By Ed Hoffman “Knowing what we know now, would you have invaded Iraq?” That question was asked of Jeb Bush in a TV interview in May, and again at the first Republican primary debate on August 6. Given that the moderators know there are always first-time debate viewers watching, the …
Read More »The Dark Horse Candidate
By Ed Hoffman Like many of you, I have allowed for a little fluctuation when it comes to who my favorite presidential candidates are; that’s par for the course when you have 16 candidates to choose from, and they gradually announce their candidacies over a period of several months. For …
Read More »Don’t Sit Out the GOP Debates
By Ed Hoffman Tonight, the top 10 Republican candidates will gather on a stage to publicly debate each other for the first time. Although two of my personal favorites did not make it into the top 10 – former Texas Governor Rick Perry and former Hewlett-Packard CEO Carly Fiorina, both …
Read More »We’re a Generous Community
By Ed Hoffman As some of you know, my company and I organized a Push-Ups for Charity fundraiser to raise money for The Boot Campaign, a reputable military charity that provides grants to deserving veterans and their families. Thanks to the support of our colleagues in the mortgage lending community, …
Read More »Political campaigns lack knowledge of digital marketing
By: Daniel Hickey and Lou Desmond We’ve seen it all too often this election cycle. Political candidates – especially on the presidential front – have made huge mistakes in the digital sphere. While their campaigns are often launched with flashy, sometimes over-the-top websites, some campaign teams are missing one vital …
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