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The proposed Cadiz Water Project is participating in a marketing campaign designed to increase public awareness about the need to upgrade Southern California’s infrastructure.
The campaign, which began earlier this month, is being run by the Southern California Partnership for Jobs, a coalition of management and labor unions that is trying to make infrastructure more of an issue, said John Hakel, executive director of that organization.
Cadiz Water is one of six other organizations featured on electronic billboards at various locations. Its message, “Water Supply Matters, Let Cadiz Flow, appears every six minutes, Hakel said.
“What Cadiz is trying to do fits in perfectly with what we’re doing, because water is such an important part of infrastructure,” Hakel said.
The $225 million Cadiz Water Project would provide water to about 400,000 people by capturing groundwater from a large basin in eastern San Bernardino County, water that would otherwise be lost to evaporation. The Project’s environmental permits and approvals were recently upheld by the California Court of Appeal, 4th District. Proponents of the project are currently working to resolve a dispute with the U.S. Bureau of Land Management over the Project’s planned conveyance pipeline route, which is proposed for an existing railroad corridor.
