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AMC to sell movie seats based on seat location

The world’s largest movie theater chain in the United States will start charging ticket prices based on seat location at all of its domestic theaters.

AMC Theatres’ Sightline at AMC program has started at some locations and will be standard at all AMC domestic cinemas by the end of the year, according to a statement on the company’s website.

The three pricing categories are:

* Standard sightline – the most common seats, available for the usual price;

* Value sightline – front-row seats, and some ADA seats;

* Preferred sightline – seats in the middle of the auditorium, priced slightly higher than standard seats.

The new pricing structure applies to all shows after 4 p.m. and will not be in effect Tuesday, the chain’s discount day.

Based in Leawood, Kan., AMC Theaters operates 950 theaters and 10,500 screens worldwide. It operates six facilities in the Inland Empire, one each in Apple Valley, Montclair, Ontario, Rancho Cucamonga, Riverside and Temecula, according to the website.



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