Cardenas Markets observed National Day of Giving Tuesday with its first “round-up” campaign.
Customers at each of the chain’s supermarkets were asked to increase their purchase to the nearest dollar, with the extra money to go to foundations supported by the Cardenas Markets Foundation, according to a statement released Tuesday.
Those entities include education, health and wellness, children’s well-being and hunger relief. All of the money raised goes back into the communities were Cardenas Markets operates.
“We are pleased to provide a simple way for our customers to join us in supporting our local communities,” said Adam Salgado, president of Cardenas Markets Foundation, in the statement.
The foundation is the charitable arm Cardenas Markets, the Hispanic supermarket chain based in Ontario. The chain has 64 locations throughout California, Nevada and Arizona, according to the statement.