Cardenas Markets will participate in the American Heart Association’s annual Life is Why fundraising effort.
The in-store campaign, which raises money to help prevent strokes and heart attacks, will be held through the month of February, according to a statement released by the Ontario-based supermarket chain.
Customers may make a $1, $3 or $5 donation at the cash register by purchasing a small paper heart and marking their donation. The paper hearts will be displayed in each store.
Shoppers may also round up their purchases to the nearest dollar, with the round-up amount going to Life is Why.
“The Life is Why campaign is a powerful tool to help raise awareness around heart disease and stroke while helping to raise critical funds for the mission of the American Heart Association,” said Dr. Pranav M. Patel, the heart association’s board president in the Inland Empire and Orange County, in a statement. “We are so grateful to Cardenas for their support of the mission.”
The campaign will be held at all 64 Cardenas locations throughout California, Nevada, Las Vegas, and Arizona, according to the statement.