A record 196.7 million people shopped during the Thanksgiving weekend, according to a report released Tuesday.
That figure, which includes online and traditional “brick-and-mortar” shopping, was a year-over-year increase of nearly 17 million consumers, the National Retail Federation reported.
It was also the busiest Thanksgiving weekend – Thanksgiving Day through Cyber Monday – in the six years the non-profit has been compiling data from those five days.
“As inflationary pressures persist, consumers have responded by stretching their dollars in any way possible,” said Matthew Shay, the federation’s president and chief executive officer, in a statement. Retailers have responded accordingly, offering shoppers a season of buying convenience, matching sales and promotions across online and in-store channels.”
Seventy-six percent of those surveyed said they shopped during the Thanksgiving holiday weekend, up from 70 percent last year.
Nearly 73 million consumers shopped in a store on Black Friday, up from 66.5 million last year, the federation reported.