UC Riverside raised $383,273 on Giving Tuesday last year, the third consecutive year the university has participated in the international charitable event.
One thousand nine hundred and twenty one donors contributed 2,495 gifts to campus programs that will benefit students and employees, according to a statement on the university’s website.
The average contribution was $156, with the furthest coming from Sri Lanka. The 24-hour event was held Nov. 30.
Nearly 60 percent of this year’s donors were friends and alumni of UC Riverside, with faculty, staff, and students making up another 30 percent. Parents accounted for 10 percent of the donors, more than in the previous two years.
For the third consecutive year, UC Riverside topped its previous Giving Tuesday collection: $315,330 was raised in 2020, while $254,706 was raised in 2019.
Support UC Riverside Athletics, Guardian Scholars Support for Foster Youth, and University Honors were the three campaigns receiving the most donations, according to the statement.
Giving Tuesday was started in 2012 by the 92nd Street Y in New York and the United Nations Foundation. It was a response to the Christmas sales that dominate Thanksgiving weekend: Black Friday, Small Business Saturday and Cyber Monday.