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Tag Archives: Opinion

Hold Her Accountable

By Ed Hoffman As we move deeper into the 2016 presidential race, I’m constantly reminded of the 2012 comedy film “The Campaign.” Will Farrell, playing an ethics-challenged congressional candidate, makes the same speech at every campaign stop, changing the conclusion to suit the audience every time. It starts with, “Our …

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What We Know Now

By Ed Hoffman “Knowing what we know now, would you have invaded Iraq?” That question was asked of Jeb Bush in a TV interview in May, and again at the first Republican primary debate on August 6. Given that the moderators know there are always first-time debate viewers watching, the …

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The Dark Horse Candidate

By Ed Hoffman Like many of you, I have allowed for a little fluctuation when it comes to who my favorite presidential candidates are; that’s par for the course when you have 16 candidates to choose from, and they gradually announce their candidacies over a period of several months. For …

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Don’t Sit Out the GOP Debates

By Ed Hoffman Tonight, the top 10 Republican candidates will gather on a stage to publicly debate each other for the first time. Although two of my personal favorites did not make it into the top 10 – former Texas Governor Rick Perry and former Hewlett-Packard CEO Carly Fiorina, both …

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We’re a Generous Community

By Ed Hoffman As some of you know, my company and I organized a Push-Ups for Charity fundraiser to raise money for The Boot Campaign, a reputable military charity that provides grants to deserving veterans and their families. Thanks to the support of our colleagues in the mortgage lending community, …

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Political campaigns lack knowledge of digital marketing

Web Design Inland Empire.001

By: Daniel Hickey and Lou Desmond We’ve seen it all too often this election cycle. Political candidates – especially on the presidential front – have made huge mistakes in the digital sphere. While their campaigns are often launched with flashy, sometimes over-the-top websites, some campaign teams are missing one vital …

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